Born in 2007 from two men and a dog, in Ellon, Scotland. BrewDog have come a long way in 7 years. They now have 358 employees, 14000+ shareholders, and they operate 26 bars. In 2013 they were the fastest growing company in the UK’s eating and drinking out market. But most importantly, their beer is widely available, in supermarkets and bars alike.
If you’ve heard of them for nothing else it’s probably their controversial marketing, whether deliberate or not, it often provokes a response from watchdogs, competitors and the media. In their early days, they famously named a beer ‘Speedball’, (after the lethal mix of cocaine and heroin!) and then marketed it with ‘Class A Strong Ale’. It was soon banned by the Portman Group, to be expected I guess; nevertheless it gave them a boost in the industry; succès de scandale, there’s no such thing as bad publicity, it seems.
A definite favourite of mine is their Punk IPA, by no means a new introduction (it’s been around for years!). It’s massively successful, a popular example of this style amongst fans, available in bottle, keg and very recently (and interestingly) cans! Hopefully it’ll help lead the charge in canning instead of bottling craft beer.
Crafted with no less than 6 hop varieties… Chinook, Ahtanum, Amarillo, Cascade, Simcoe and Nelson Sauvin. They bundle together to create the initial burst of intense flavour, a wonderfully, fresh, golden taste. Considering the amount of hops used, it’s gracefully balanced and in no way overpowering. It has masses of tropical fruit flavours, which would compliment strongly flavoured food nicely. Despite it being 5.6% ABV it could easily be a session beer. I personally think beers of this calibre benefit from being chilled well, so it’s a perfect alternative to a cold lager in the hot sun.
BrewDog is undoubtedly a brewery with a very colourful history, and certainly has the beers to match.