Greene King – London Glory

Like them or loathe them, there’s certainly no avoiding Greene King’s massive empire. Being the leading pub retailer they own restaurant chains such as Hungry Horse, Flame Grill, Meet & Eat. As well as beer brands like Belhaven, Morland, Hardys & Hansons. Plus, with the recent aquisition of ‘Spirit’ you’re inevitably going to be forced into their beer at some stage in your drinking career.

London Glory is a new introduction into their beer repertoire; or has there just been massive rebranding? Quite honestly, I’m not absolutely sure. Either way there must has surely been a huge investment into their marketing. Self subtitled, ‘Great British Ale’ it projects a grandeur image, a bold statement to live up to. I can’t help but think it’s been produced for direct competition with Fuller’s London Pride – a favourite draught session ale amongst publicans, and a ‘go to’ beer of choice for patrons alike.

It’s attractive, clear appearance and amber colour probably puts it between 15-20 in the standard reference method. Pulled straight from cask, it contains only its natural carbonation, so not masses of head. It’s a bit boring on the taste side, no real distinct flavour jumps out. The crystal malts produce a light toffee taste and subtle cereal flavours, with a slight sweetness on the finish. For an ale that’s 4.1% ABV it’s curiously light in body and certainly not as ‘rich’ as the commercial description boasts. There’s nothing really exciting about it, it seamlessly blurs into the rest of the brewery’s catalogue, with no distinct identity between the likes of IPA, Old Speckled and Abbot.

A severe lack of personality makes it difficult to find London Glory anything more than drinkable. It’s just a beer brewed for the masses.